Since going live in December 2016, we’ve grown rapidly, with contributors and interviewees from all over the world (including high-profile Australian dads Hamish Blake and Wayne Schwass) and collaborations linked to such initiatives as Men’s Health Week and Movember.

In September 2017 we were ranked at No.59 globally – and No.3 in Australia – in Feedspot’s Top 100 Father Blogs and Websites For Dads. Across our three social platforms – Facebook, Twitter and Instagram – we’ve got more than 12,000 followers, and our site attracts a monthly average of 2,000 unique visitors.

While our chief focus is parenting’s ups and downs, we’ve also got a wide-ranging content mix that takes in food and drink, sport, fashion, mental health, cars, music, travel, relationships, education and men’s accessories.

We’re loving the journey and look forward to continuing to provide entertaining and informative content. If you’re a dad (or mum) with a story to tell, or a blogger or business who would like to collaborate in some way, we’d love to hear from you.

We are also open to advertising and sponsorship collaborations. Please reach out to us at

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