DearJune

Introducing the ‘Dear June’ App

I wonder: What percentage of all photos shared on social media come from parents of young kids? It’d be worth getting some data on (if someone has time or can be bothered?) as it feels like it’d be pretty high.

Or maybe it’s because we live it day in, day out at The Dad Website.

Either way, the prevalence of social sharing among parents was the seed for a cool new app launched recently by Californian rookie dad Jordan Tetrick.

One day, while on paternity leave, Jordan gave his wife a much-needed break and took their baby daughter June for a walk to the park.

“It was the first time is was really just the two of us. She slept most of the way – thankfully – but towards the end she woke up and flashed me my first smile. I started to tear up and took a picture,” Jordan recalls.

It gives parents a beautifully simple place to tell their child’s story in an unfiltered and authentic way.

– Jordan Tetrick

Not one for being overly emotional on social media – “June shouldn’t have to follow me on Instagram to relive her childhood” – he realised that June needed to know the story behind the picture, and the many moments like it to follow. He needed a place that was just for her.

And so, the Dear June app was born.

Jordan says the process from initial concept to launch took around four months.

“Building the app as a parent allowed me focus on what really matters: giving parents a beautifully simple place to tell their child’s story in an unfiltered and authentic way,” he says.

Jordan says using the app to share photos and write messages to their daughter that she will one day read has been therapeutic for he and his wife. “I hope other parents will have the same experience while building their child’s story,” he says.

To download the app, click
here.




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